a massive application that inspires and impacts the brand
On this occasion we want to talk about the first time we participated in a mobile sign. Lyft is taking as part of their marketing strategy the mobile signage angle, in which they use LED signs and billboards that travel around cities and participate in public events. Our team traveled to see one of our customers and do a production demo. Ion Art, located in Texas, opened the doors to us in order to see the capabilities of our Spectrum modules. This solution provides a more dynamic and versatile color-changing options for any signage.
To our surprise, not too long after this visit, we were chosen by them to be the LED provider for a new mobile sign that they were building for Lyft.
This was the first time where we had to consider not only the application of our products in a regular environment, but in a mobile environment that requires to change the colors or effects on a moment’s notice, contain all the electrical components in one place and give the colorful effect the customer was expecting.
We used our Spectrum R33 size, RGBW and DMX version. This product, combined with our EU DMX controller, provided vivid colors and versatile effects, making this sign completely eye-catching and attention-grabbing.
We loved being part of a project that was for a nationwide company such as Lyft. Taking something as the Lyft dashboard sign to a massive application that inspires and impacts the brand is what makes our journey worthwhile.